Having the best product or service in the world means nothing if you have few or no customers. Increase your customer base and cash flow by marketing your business with local SEO. Local search is the newest and fastest growing phenomenon for small business. Read below today for some tips to get your piece of the billion dollar marketplace.
- October 16th, 2016
- Other Online Advertising & Marketing
- customers for small business, local search engine optimization, local seo, small business seo, small business website
If you choose to fully optimize your site for search engines, your website will draw traffic and customers and will surely reap the rewards. In this article, we'll cover techniques that will allow you to search engine optimize properly.
Content is king! Write informative marketing articles and submit them to established ezines that have a niche reader base that is likely to be interested in your products or services. Not only should you receive some sales, but the articles act as quality backlinks which can improve your website's ranking with search engines. Ezines will be saved forever and they can be accessed forever. Someone may find you years later!
Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. By providing transcripts for any audio or videos, your content can be understood by search engines and included in search engine listings.
The content on each page should be unique from the others on your site. Take extra attention to make sure that your titles stand out. Titles are very important when it comes to local SEO. Make sure you add your keywords to the titles on your website.
Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Add what Vincent Flanders calls "heroin content" to your site so that people will hang around and shoot up your content rather than leave your site.
One of the first questions to ask is how many years of experience they have in SEO. SEO is a process that takes place over months and years, not weeks. SEO effort will be required for the rest of your business life. Be aware of the risks that are involved, so you will be able to make an informed decision.
You can boost your site's optimization for search engines by using keywords wisely within the body of blog entries, articles, or other text on your site. The best place to put your main keywords is in the first visible content on your site. Make sure not to overdo it by stuffing too many keywords into a short amount of text, though.
Generally, you want to incorporate the keyword twice in your leading paragraph. After the first paragraph, integrate the keyword as much as possible throughout the following 200 words; the key is to find a way to use the keyword as often as you can, without it becoming noticeable or redundant.
Make the most of your title tags to ensure that search engines correctly interpret the purpose of your site. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. This also holds true for keywords appearing at the end of longer tags.
Try creating robots text file in your root directory to achieve this. txt file that gets added into your own root directory. This will prevent any search engine from being able to gain access to particular files on your site.
If you want to increase your site's page ranking, consider purchasing a previously used domain name. It is important to note that domain names that have been up for longer than two years are given higher priority. Do a search of recently dropped domain names, and see whether any of the listed domains will serve your website.
The meta tags should contain a good description of your page content. The meta tags are part of your website's HTML. Make sure you are comfortable with modifying HTML before you try on your site. The meta tag you use for every page should be accurate and motivate people to click.
Remember, there just as many ways that local search engine optimization can go wrong as there are ways that can tremendously help a website. These tips should have provided you with ways to boost your traffic and how to be able to avoid search engine sandbox.