In today’s world, everyone is using a mobile app. In fact, in many countries, people are skipping the desktop and laptop entirely and moving straight on to mobile services. The main goal of a mobile application is to earn more number of customers and deliver highest quality engagement within a target market. Every successful mobile app either solves a problem or provides a service.


A Smartphone app is a software application designed to run on wireless computing devices such as smart phones and tablets. Most prominent mobile software such as iOS, android, windows phone are more improved and requires high scientific capacity. One needs not to spend thousands of dollars or spend months to develop an app. 

The mobile applications are optimal for the people who use any particular service frequently, such as cab booking and mobile recharge. Each app provides more functionality like game, calculator or mobile web browsing. Mobile apps are useful for a wide range of marketing. It is better than social Media like Facebook, Twitter, Instagram etc because they promote better interaction and personalization of communication.

If a customer’s objective is to be interactive or to provide an application that needs to work more like a computer program than a mobile website, then obviously a mobile app is the best choice.

Importance of Smartphone Apps

On the view of the enterprise field the mobile phone plays a vital role. These apps provide benefits for the clients and customers also. Users get the notification of special events, launches, navigation information etc.

What is a native mobile app?

A native mobile app is a known application that is programmed in specific language such as C and Java. It provides faster performance and a high degree of accuracy.  But, this type of app is too costly to develop because it is integrated with only one type of operating system.

What is a Hybrid mobile app?

The Hybrid app is a one which is more or less similar to the native mobile app. This app is a web app which is built using HTML5 and JavaScript and they are inflamed by the Company’s website. Examples of Hybrid apps are Facebook, Twitter, Instagram, Mobile banking app etc.   

A Brief Sketch about Mobile Website:

A mobile website is a one which consists of browser based HTML and XML pages that are integrated together. These pages are accessed over the internet (Wi-Fi or 2G or 3G networks). There are two types of websites. They are mobile website and a standard website. This mobile website is designed for the touch screen mobile phones. 

The mobile websites can display texts, data, image and video. There are many features like dial a phone number or location based mapping. Apps can be downloaded and installed on mobile phones rather than being rendered within a browser. There are many portals such as Apple’s App Store, Android Market, or Blackberry App World in order to download apps for a specific operating system. The downloaded content can be accessed without an internet connection.

What is a mobile friendly website?

A mobile friendly website is a site that is constructed in a manner to exhibit properly on narrow screens, such as iPhone, Android smartphones and intermediate sized tablets. Standard desktop websites do not restore on these devices, whereas a mobile site adjusts to the microscopic screen size and have a better interface.

If there are more visitors accessing an organization website on mobile devices, it is important to make sure that the inspectors don’t give negative reviews. If a website takes too long to download, then automatically an individual moves to another website, so only a website should designed in a well organized manner.

Google favors mobile friendly websites for its mobile search results. In the UK, about eighty four percent of the people use internet through mobile devices, whereas in US, it is only about fifty percent. Many websites are mobile friendly for small enterprises, medium enterprises, larger enterprises and IT professionals.

How to build a responsive website?

A responsive website enables the page layout to automatically adjust across a range of screen sizes. There are is a general way to build a responsive website.

- Construction of a New Site – Does it make sense?

For the functionality upgrade, the older websites are rebuilt completely.

Mainly, the building blocks of the website in other words, we can say that the templates are rebuilt to become responsive and look great across all screen sizes.

Smartphone apps – Connects the world within our hands

In spite of the many advantages of a mobile site, Smartphone apps are still trendy and there is a list of scenarios where an app will be the best choice. For the games like Pokémon Go, Candy Crush, Clash of clans, an app is almost going to be the best choice. Mobile apps are easily accessible and it is more reliable and faster than mobile web.

It plays a vital for the manipulation of data, complex calculations, and generation of reports. If a user is going to use an app in a personalized fashion on a regular basis, then an app provides a procedure to do that.

To perform functions without a network, access a user’s camera then an app makes sense.  These factors keep consumers more occupied in each session, something that a cyberspace cannot rival.

According to the Survey:

A recent analysis says that the Americans spend more time in their smartphones; increasingly they are using apps (Productivity apps, traveling apps, social media, and mobile messaging platforms) rather than surfing the mobile web.

The report says that US adults are spending nearly two hours a day using apps on their smartphones, whereas accessing of mobile websites on their mobile phones is nearly twenty minutes a day.

This vast difference shows the importance of mobile phone apps. In other words, we can say that the apps account nearly eighty six percent of the folks spend their time in smartphones, with the mobile web computing for just fourteen percent.

Mobile apps have a greater degree of functionality, integrating with other apps and capabilities such as GPS, camera and contact list. Even though productivity apps, news apps, traveling apps play a vital role, video continues to be a key driver of the mobile phone.

In the traditional days, video time on mobile devices overtook the desktop. But now, video consumption on smartphones exceeds that on tablets. American folks will consume video on their mobile phones for an average of fifteen minutes a day.

Most of the mobile app time is being spent on messaging apps, such as Facebook Messenger, Snapchat and Whatsapp. Most of the people in the USA spend five minutes a day using messaging apps (on smartphones and tablets). This may increase more in future.

The social network usage (Facebook, Twitter, and Instagram) which does not include mobile messaging app usage, on smartphones will rise slightly later. 


Smartphones have become essential and on average an individual spends three hours per day on their mobile phone. The e-commerce websites have started to develop apps for their business. People want information on the go. Smartphone helps them in that aspect, it has countered the web time. In the future, it is clear that mobile phone apps going to bring a downside to the web and cyberspace.

Author Bio:

Anand Rajendran is the CEO and co-founder of Rutapp Infosystems, a leading Andriod and iOS app development company in Chennai. He is an expert in mobile apps field who has written various articles. Rutapp is a software platform developed by his company allowing business owners to create an app with AirBnb, Uber and other cloning scripts.